Men weigh up potential partners almost instantaneously based on their appearance because their “ancient” genetic preference for attractive mates leads them to, experts claim.
According to research, a woman with an attractive face is taken by men to be fertile and able to continue the family line, appealing to the man’s survival instinct.
In contrast women take longer to decide their feelings for a man because they need to weigh up whether he will be a committed partner who will provide for them well – part of their survival programming.
Professor Mark van Vugt and Dr Johanna van Hooff, from the University of Amsterdam, and postgraduate student Helen Crawford, from the University of Kent, were behind the study which is to be published by the Oxford Journal Social Cognitive and Affective Neuroscience.