In the Corner, Kathryn spotlights’s Romney’s latest ad that doesn’t feature any image of the candidate at all, just scenes of a beach, and children playing on it, while the candidate mentions Peggy Noonan’s comment about “the cultural ocean our children play in.”
If you watch it with the sound down, you might think it’s about environmental policy.
It reminds me of the Nissan Infiniti ads that didn’t show the car, but instead featured pastoral scenes of landscapes. This article cites the comment as coming from an ad executive, but I seem to remember it coming from Jay Leno: “The car isn’t selling, but sales of rocks and trees are way up.”
UPDATE: I can’t find the exact ad I have in mind, but this site has several Infiniti ads, including the “Flock of Geese” one that was in the let’s-not-show-the-car-and-just-talk-philosophy vein.
On a related note, I think if you really squint your eyes, in the background behind the happy child you can see Mike Gravel dropping a rock into the ocean.