Back when I was guest-hosting a radio program last week with Cam Edwards, a caller asked him about why the NRA Political Victory Fund wasn’t advertising up in Massachusetts. (Because, you know, it’s obviously Cam’s decision.)
I noted that because Massachusetts is a state with gun owners but still plenty of gun-control supporters, it wasn’t the right state to run lots of television or radio ads. The message “Scott Brown supports the Second Amendment” might motivate gun owners, but it might motivate gun-control supporters, too. I noted that activist organizations have other, more targeted ways of reaching voters besides broadcasting, and that these other methods — direct mail, e-mail, phone banking, etc. — would probably be more effective in these circumstances.
Well, now word breaks that “the National Rifle Association became the latest group to enter the Massachusetts senate race this week, spending a bit under $20,000 to mail four-color postcards to Bay State voters.” Of course, the state affiliate enthusiastically supports Brown and is driving traffic to his site, etc.
After all, there’s no point in spending money reminding the gun-grabbers that the election is Tuesday.