The new ad from the Romney campaign, entitled “Dear Daughter,” is directed pretty clearly at one demographic:
https://youtube.com/watch?v=YkvN7GCcTVk
The ad details . . .
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AD FACTS: Script For “Dear Daughter”:
VOICEOVER: “Dear Daughter”
VOICEOVER: “Welcome to America.”
VIDEO TEXT: “$50,000 For Each Person”
VOICEOVER: “Your share of Obama’s debt is over 50 thousand dollars. And it grows every day.”
• Under President Obama, The National Debt Has Surpassed $16 Trillion — An Increase Of More Than $5.4 Trillion. (Department Of The Treasury, 9/10/12)
• Every American’s Share Of The National Debt Currently Stands At Over $51,000 — An Increase Of Over $16,000 Under President Obama. (Department Of The Treasury, 9/10/12; U.S. Census Bureau, 9/10/12)
VOICEOVER: “Obama’s policies are making it harder on women.”
VIDEO TEXT: “Highest Level In 17 Years” — 16.3% Of Women Are Living In Poverty — The Highest Rate In 17 Years. (U.S. Census Bureau, 9/12/12)
VOICEOVER: “The poverty rate for women — the highest in 17 years.”
VIDEO TEXT: “Over 5.5 Million Women Unemployed”
VOICEOVER: “More women are unemployed under President Obama. More than 5.5 million women can’t find work.”
• Since President Obama Took Office, The Unemployment Rate For Women Has Increased From 7% To 7.8%. (Bureau Of Labor Statistics, 9/10/12)
• Currently, The Nation Has Over 5.5 Million Women Who Are Unemployed. (Bureau Of Labor Statistics, 9/10/12)
VOICEOVER: “That’s what Obama’s policies have done for women.”
VOICEOVER: “Welcome, daughter.”
MITT ROMNEY: “I’m Mitt Romney and I approved this message.”