Planet Gore

What Should GM Do Now?

Paul Ingrassia writes in today’s WSJ, “General Motors Needs a Culture War — The board should pick an outsider to run the company.” An excerpt:

Not only was Mr. Henderson, like Mr. Wagoner, a GM lifer, he came from a GM family. His father worked for GM and his brother still does. As a baby, Mr. Henderson even crawled around the same playpen with the offspring of other GM executives.

Mr. Henderson might have had a chance had he brought in some key executives from outside General Motors. Instead he named a new executive team that consisted entirely of other GM lifers, with the sole exception of the septuagenarian Vice Chairman Bob Lutz.

Mr. Henderson did dismiss some key Wagoner appointees, but he replaced them with other GM lifers whom he simply promoted a level or two. The company’s new board and Chairman Edward Whitacre Jr. — installed by its post-bankruptcy majority shareholder, the United States of America — weren’t pleased.

Other signs of discord had surfaced in recent months. The board overruled Mr. Henderson’s effort to sell GM’s money-losing European operations, including its Opel subsidiary in Germany. The board wants Opel fixed, not sold, because it believes GM needs small-car and diesel technology from Europe.

What’s more, Mr. Henderson was talking about floating a GM public stock offering next year. This would be a political bonanza for the Obama administration in advance of the 2010 elections. But Mr. Whitacre was sounding a different tune, saying such talk was premature.

Rosy overoptimism has been a sign of GM’s culture for decades. Just last month, GM executives told the New York Times they were sweeping away the “old GM” by shortening the forms for performance reviews and reducing the layers of managers for approving key projects. It was just the sort of early victory declaration that a truly new GM would avoid.

GM’s board pounded Mr. Henderson on a slew of issues this week, and over breakfast with Mr. Whitacre Tuesday the embattled CEO asked for an expression of confidence. Mr. Whitacre said no, and Mr. Henderson could see what was coming. At lunch time he quit.

His successor most likely will come from outside GM. One good candidate would be AutoNation’s tough-minded CEO, Michael Jackson, who fixed that dealership chain a few years ago. Or the board might go outside the auto industry, as Ford’s board did successfully three years ago with Alan Mulally from Boeing.

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