Five major American Jewish organizations are coming together to create the “10/7 Project,” a coordinated effort to combat misinformation amid the ongoing war between Israel and Hamas.
The initiative aims to centralize communications and messaging across mainstream American Jewish groups “to promote continued U.S. bipartisan support for Israel by working to ensure more complete and accurate information about the Israel-Hamas war in real time for policymakers and the American public,” a newsletter shared with National Review on Tuesday morning reads.
The group has set up a website outlining a four-pronged media strategy of “advocating for accurate, unbiased coverage of the Israel-Hamas conflict,” including highlighting accurate reporting, offering expert spokespeople, and serving as a watchdog for “biased coverage.” The 10/7 Project will also be releasing a daily newsletter to keep subscribers informed of their work.
“Since October 7, there has been a concerted and consistent effort from Israel’s enemies to draw a false and dangerous equivalence between Hamas’ deadly rampage to destroy the Jewish state and Israel’s right to defend itself against terrorists,” Ted Deutch, the chief executive of the American Jewish Committee, said in a statement. “The 10/7 Project will be a trusted and timely source of accurate information to set the record straight and combat false narratives perpetuated by Hamas terrorists and their anti-Israel allies. They are responsible for slaughtering some 1,200 innocent Israeli civilians. This is no time for equivocation.”
Joining the AJC will be the American Israel Public Affairs Committee (AIPAC), the Jewish Federations of North America (JFNA), the Anti-Defamation League (ADL), and the Conference of Presidents of Majors American Jewish Organizations. The collaboration among these groups, covering a wide political spectrum of American Jewish opinion, is “unprecedented” according to the group’s executive director Josh Isay.
“Having these five organizations work together in this fashion is unprecedented and shows how important American Jewry believes this moment is to the State of Israel to combatting Jewish hate in America and the world,” Isay told Axios.
Another major priority of the 10/7 Project will be focused on elevating the stories of “innocent victims on October 7” and advocating the release of more than 100 hostages still held by Hamas and other Palestinian terror groups in the Gaza Strip. The group aims to set “the record straight about the conflict in Gaza” and combat “misinformation spouted by Hamas terrorists and their anti-Israel allies.”
“In the wake of Hamas’s deadly terrorist attack on Israel, there has been an onslaught of misinformation and conspiracy theories about the conflict and Israel circulating on social media and, in some cases, elevated by mainstream press outlets,” Jonathan Greenblatt of the ADL said in a statement.
“Tragically, we have even seen alarming incidents of antisemitic violence and hate stemming from inaccurate coverage of the conflict. And while it’s understandable that Americans are clearly interested in what’s happening in the Middle East, The 10/7 Project will make sure they’re receiving verifiable, truthful, and balanced information, especially at a time when some platforms have regrettably cut back on their trust and safety teams.”