The Dems that is. They all got their messages out. Obama won with 51% the voters who said the personal characteristic they cared about most was the ability to bring change; Edwards won with 45% those who cared about caring “about people like me”; Hillary won with 49% of those who cared about experience. But it was a change election, with 51% saying they cared about change, 19% caring about people like me, 20% right experience.