“Cap and trade” is more like “bait and switch.” Reuters:
Like a savvy Madison Avenue advertising team, senators pushing climate-control legislation have decided to scrap the name “cap and trade” and rebrand their product as “pollution reduction targets.”
UPDATE: E-mailbag, showing that certain kinds of Republicans are playing this game, too:
I recently got a letter from Senator Lindsey Graham with this incredibly dense statement. ”there is no question we have an obligation to reduce carbon pollution”
his letter is here
http://www.scribd.com/doc/27980831/Graham-Lindsey-030110-Redacted