From a reader:
Paint the rooftops white? Unless your sollution involves shutting down
the capitalist system and ending mankind’s and especially America’s
sinful consumptive ways, I don’t think anyone is going to take you very
seriously. A non-hairshirt sollution to global warming? What the hell
kind of a nut are you? If you only know one thing about global warming
it needs to be that it is all about the hairshirt.