They’re rebroadcasting verbatim their 9/11 broadcast in real-time (i.e. 9:15 AM today corresponds with 9:15 AM in 2001). It is riveting.
Update: From a reader:
I agree that they’re to be applauded for the rebroadcast. And it is riveting. But shame on Today (which we all know far more people are watching). Leading up to and shortly after the actual moments of the attacks, Today aired David Gregory making macaroni and cheese and segments on “How to Date Men,” Biggest Loser and how to tell if your junk might be pricey antiques or somesuch nonsense. Ugh.