Two responses by email:
Oh, John, you’re waaay too positive for me. (Not that I disagree with your points or your reporting.) On some level, Catholics and Christians ought to respond with anger and condemnation, that godless Hollywood is leading people away from Christ and the Church. In short, they are doing the work of the devil.
Me: I suppose anger and condemnation have their uses, but they often backfire and this new approach of using DVC as an unconventional opportunity to evangelize strikes me as clever and possibly very smart.
And this one, from a priest:
I will be happy never to hear of the DaVinci Code again.