How downright dank.
The Washington Times reports that the Biden administration has listed a position for a “Content and Meme Pages Partner Manager” on Daybook, a hiring platform frequently used by campaigns.
The election-season vibes, never immaculate, are now decidedly off, what with the Trump campaign announcing that it will be accepting crypto (dogecoin for democracy, anyone?) while Biden looks to put in upper deckies with the fellow kids.
The Biden campaign’s listing reads:
The Biden for President (BFP) campaign is looking for a Partner Manager to join the Digital Partnerships team. In this role, you will initiate and manage day-to-day operations in engaging the internet’s top content and meme pages. The ideal candidate for this role is passionate about bringing political content to voters where they already are on the internet. They have a deep interest in politics and thrive in a fast-paced environment. This position is full-time and based in Wilmington, DE.
“Engaging the internet’s top content and meme pages” might be better in Dante Alighieri’s terza rima, but what a hellish phrase it is in any language. Campaigns do not win with memes — indeed, it’s more likely that they’ll lose because of the fallout from the stupidity attendant to meme lords.
Far too many campaigns took the internet “artistry” that surrounded the 2016 Trump campaign and figured that the memes made the man when it was quite the opposite. Trump is a comic character, a meme of a man, and the excitement his campaign created spawned memes organically — he was fun to mock, cheer for ironically, or even celebrate. Other politicians aren’t that guy. Main-character syndrome is catching, though.
Mr. President, the fewer memes of you there are, the better your chances. The kids won’t love you for being hip to the lingo; they’ll scorn the attempt and not vote no matter what you do. Spare us the futile spectacle, fr fr.